A Reyes Holdings Company
Sports Arenas – Magnets for the Masses When you think of the places that attract swarms of people year in and year out, the sports arena is on the short list. Ancient Romans rooted for their favorites in chariot races at the Colosseum. Three thousand years ago in Mesoamerica, the Mayans gathered in arenas to watch the game of pitz, a distant cousin to soccer, played with the world's first rubber balls. One wanted to end up on the winning team in pitz-the captain of the losing team was sacrificed to the gods. Spectator sports have played a major role in the human lifestyle down through the ages, although thankfully they have become more civilized. Today, athletes aren't sacrificed; in fact, the great ones are truly idolized. Brett Favre, Tiger Woods and LeBron James make headlines nearly as often as world leaders. by Mary Daggett Sports arenas are hallowed ground in America. Storied places such as Lambeau Field in Green Bay, the Brickyard in Indianapolis and Wrigley Field in Chicago pack in thousands of faithful fans year after year. Sports fans naturally want to slake their thirst and satisfy their appetites in anticipation of a sporting event, or to celebrate a hard-won victory afterward at a nearby eating and drinking establishment. The following Reinhart customers illustrate why catering to the local sports fans is a real boon to their bottom line.
Ringing in the Holiday Season Can Mean Glad Tidings for Operators by Mary Daggett Are those bells you hear ringing in the distance, or is it the sound of your cash register drawer? Thanksgiving traditionally marks the beginning of that time of year when festive celebrations abound…and as millions of holiday lights are strung, the foodservice industry can really shine. For operators, a successful holiday sales season can literally mean the difference between keeping the lights shining brightly into the New Year, or extinguishing them forever. Whether you focus on catering corporate holiday parties, providing take-out holiday dinners, hosting breakfast-with-Santa events or marketing holiday gift cards–or all of the above–don’t let another calendar fourth quarter come to an end without letting the magic of the holidays work a little magic with your fiscal year.
Get The Big Picture – Carefully Plan the Total Dining Experience by Mary Daggett When consumers decide to spend part of their disposable income on dining away from home, they usually want more than just a quick bite to eat. While each patron is different, most require at least some of the following: attentive, friendly service; great food at a perceived good value; convenient location with ample parking; special ambience; entertainment; a clean, aesthetically pleasing environment. Read on for a glimpse at several Reinhart customers who definitely get the big picture.